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Lady GaGa Bizarre Freak or Marketing Genius?

Lady GaGa

New Queen of POP Weird

Does Lady GaGa have what it takes to be The New Queen of Pop Unusual? 

As bizarre as she may seem, lady gaga is a marketing genius and quiet possibly the next Biggest of the big super stars to join the ranks of unusual Queens such as Cher, Madonna and Cyndi Lauper. It’s as old as the industry itself; it takes more than just a pretty face or great voice to become a mega mogul like Cher, Madonna or Cyndi Lauper it takes a gimmick. 

Cher paved the road for eccentric pop style from the late 60’s to present day with her exotic and artistic wardrobes and head pieces, performing such hits as “If I Could Turn Back Time and Believe”. Chers beautiful looks, great singing voice along with her lavish style escaladed her to icon status. Cyind Lauper and Madonna followed suit creating their own styles of lavish wardrobes and unusual performances.

Cher on Believe Tour

Cher on Believe Tour

She’s so unusual and Girls just want to have fun” pushed Lauper to her own icon status her wild outfits, hairstyles and makeup; they were the buzz of many. Everyone was glued to her to see what her next expression would be.

Cyndi Lauper looks

Cyndi Lauper fashion



Madonna with hits like “Express Yourself, Vogue, Blond Ambition World Tour and later the release of Erotica” excelled Madonna to extreme queen status and still today remains atop of her game. One of Madonna’s most controversial moments was her 1990 “Like a Virgin” performance when even the Pope tried to convince Christians not to attend her concert. 

Lady GaGa is now one of the hottest acts in pop. This past August she and her sidekick, Lady Starlight, played Lollapalooza, by turns dazzling and shocking audiences with their wild performance, a romp of provocative go-go moves set to catchy tunes and beat box drums. Their show, however, may have been overshadowed by Lady GaGa’s brush with the law—she received a citation for indecent exposure while just walking around the concert grounds. 

Shock and talent not only draws the eyes of audience and media it also attracts marketing opportunities. Seems many more product lines have now taken a big interest in GaGa, which can be seen from her latest video “Telephone” in which many products placed. It is not uncommon for celebrities to called on to endorse products but is rare when so many products at once seek a certain talent. Her bizarre dress and performances have taken her to level of  that bizarre pop queen. 

Though GaGa is climbing the ranks super fast, one must wonder if she has the stamina to keep up with the grueling task at hand. During her recent Melbourne Australia tour GaGa Passed out 3 times on stage “Must be jet lag – I would rather die on stage than walk off” says GaGa. 

Gaga did manage to fit in some time to wind down after the gigs, by going fishing in 8 inch high-heels, under ware and a man’s business shirt and her bright yellow hair on Waiheke Island. 

Lady Gaga says she was/is inspired by glam rock musicians such as David Bowie and Freddie Mercury, as well as pop music artists such as Madonna and Michael Jackson

“I used to get made fun of for being either too provocative or too eccentric, so I started to tone it down. I didn’t fit in, and I felt like a freak.” Says GaGa

Entertainment Weekly put her outfits on its end-of-the-decade, “best-of” list, saying, “Whether it’s a dress made of Muppets or strategically placed bubbles, GaGa’s outré ensembles brought performance art into the mainstream. (We’re still not sold on the hair bow, though.)” 

Gaga-telephone Marketing Genius

Gaga Marketing Genius

Cast your vote in comments-  Bizarre Freak or Marketing Genius

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