Teenage Girls Spend $200 Billion per year

Nothing new or strange about teen girls shopping habits

Data as well as Analysis Showing How Teen Girls Spend Money, Consume Media as well as Socialize

A new weird analysis has detected that a significant marketplace demographic — teenage girls — is still pushing profit, regardless of a harsh recession, in ways that roughly nobody had imagined. Euro RSCG Worldwide PR currently expelled a much-anticipated white paper “The Teenage Lady as Consumer as well as Communicator,” that reveals that a teenage lady contradicts roughly all informative stereotypes associated to spending as well as communication. With all teenagers spending some-more than $200 billion any year, this watershed investigate upon teenager girls represents a vicious step for brands that wish to stretch this little-understood demographic group.

The Euro RSCG white paper, formed upon a consult in Nov 2009 by MicroDialogue that a PR organization consecrated of a spending as well as communications day to day of 100 girls between ages thirteen and eighteen, shows teenager girls as clever spenders who promulgate with laser like focus.

According to this study, a full 71 percent of teenager girls go online not to leaf through aimlessly, except for a really targeted purpose: to contend existent friendships. A direction extends in to their function as consumers. Although informative stereotypes paint them as spending extravagantly according to trends, teenager girls have been essentially studious as well as value-minded, with some-more than 60 percent of them in all watchful for products to go on sale prior to purchasing; 77 percent have been some-more expected to buy a sale-priced objects than a single during full price.

But a core result of this white paper is some-more sociological than statistical. Tearing down an additional fake commonplace about teenage girls, this paper proves that a clarity of cognizance with a collection of friends as well as family drives roughly all their amicable information exchange — together with shopping, that this investigation characterizes as a core shared interest for teenage girls.

The commentary has been assisting to launch a new Euro RSCG Worldwide PR initiative. Eventually focusing upon teenager boys as well as girls, an initial proviso will be called A Sisterhood as well as be headed up by Marian Salzman, president of Euro PR, North America, as well as Karina Meckel, a company’s newly allocated executive of vital planning. Allison Pinter will be an initiative’s brand manager. As a specialized organization inside of an agency, A Sisterhood will yield open family for brands, products as well as people looking to stretch a vastly vicious though formidable teenage demographic.

”Teenage girls paint an overwhelming consumer force, buying, spending, trend spotting as well as trendsetting,” pronounced Salzman, who has been analyzing the day to day of this demographic for almost 20 years. “They have been singular in probably each aspect of their expenditure behavior. From how they see advertisings to how they purchase products to how — most importantly — they talk about products they purchase; they buy as well as pay out in a virtually ritualistic manner. Seeing as their era is maybe the original entirely ‘wired’ one, their day to day activities establish how applicable markets rise currently as well as in a future.”

“Marketers can no longer offer to omit the particulars of this authoritative society of consumers,” says Meckel. “This era of girls will be obliged for revolutionizing not usually how brands promulgate though additionally a complete selling experience. I can consider of no some-more vicious organization for marketers to assimilate today.”

Among alternative vicious commentary of “The Teenage Lady as Consumer as well as Communicator” white paper is:

78% of teenage girls make use of amicable media to keep in hold with friends, whilst three-quarters inform being in “constant contact” with friends by texting, Facebook, iChat, AIM or other amicable media services.
They uncover an apparent fondness for approaching a brand to find out about sales as well as promotions rather than having the product make contact with them. Roughly 40% register for e-mails from their preferred brands to be made aware of sales as well as promotions; usually 28% surf as well as subscribe to newsletters for related information.
Buying with her confidant or sister, a teen girl will pay out 23% more cash than when buying with 2 or more friends. Buying with a boy, she will spend usually 43% of what she spends with her best friend or sister.
65% contend when their a one preferred brand name or store has a sale, they wish to share a report with their close friend or sister, as well as 57% contend when they find a new-found brand name or craze, they tell a best friend or sister. Significantly, about 80% prefer one-to-one report exchange (texting or phone calls) over “broadcast” platforms such as Facebook as well as Twitter.
59% contend maintaining a distinctive personal character is imperative to them – That’s about twice the number of ladies who like to follow the same fashion trends and adopt the same styles as their friends
43% have been influenced by a character or famous person and usually 26% by “cool” girls at school.

Conclusion: A panel of “woman” has concluded that — Teen Girls Shop a lot, talk a lot, stay up on trends and fashion, which is news we didn’t know? It’s no secret that female teen market is strong. One good I take away from this “Study” is that if you have a teen aged daughter, send her shopping with a boy and save 30% over all. Never let her shop with best friend, sister or group of friends.