Brooke Burke Named Spokeswoman for under…

UnderWAY

Brooke Burke Named Spokeswoman for underWAY(TM), America’s
First All Natural Appetite Suppressing Beverage & Thirst
Quencher

The Healthy Way to Put Hunger on Hold(TM)

BOCA RATON, Fla., Feb. 22, 2010 — underWAY(TM), the new,
scientifically formulated, appetite suppressing
(http://www.under-way.com/) line of great-tasting beverages
from the trailblazing company whose Smart for Life Cookie
Diet (http://www.smartforlife.com/) products fueled the
national cookie diet craze, has named “momtrepreneur” Brooke
Burke as brand spokeswoman. Burke will also appear in
underWAY’s televised and print advertising campaign that
will begin running in early 2010.

“I am proud to align myself with a product that provides a
real solution to a pervasive problem faced by everyone –
hunger pangs,” said Brooke Burke
(http://en.wikipedia.org/wiki/Brooke_Burke). “As a busy
mother of four children with a hectic work schedule, I try
to eat healthy and maintain energy. underWAY gives me an
easily portable solution to keep me going to my next healthy
meal or snack.”

underWAY’s key ingredient,
HeroFiber(TM)(http://www.under-way.com/Herofiber.aspx), was
developed by bariatric physician and food engineer, Dr.
Sasson Moulavi (Dr. Sass -
http://www.smartforlife.com/DrSassBlog.aspx). HeroFiber(TM)
helps to fill the stomach and reduce hunger pains, allowing
dieters to consume less. In addition to all the healthy
appetite suppressing fiber in every 16 oz. naturally
flavored underWAY bottle, a series of B vitamins also help
to boost energy. And just as important, the three
all-natural flavors – Acai-Pomegranate, Grape and Orange -
have consumers raving about the taste. With a mere 10 (low
glycemic) calories per serving, and no hidden sugars or
added salt, underWAY is truly the healthy way to put hunger
on hold.

“Brooke is the ideal partner for us as she embodies health,
balance and wellness — which is the cornerstone of the
underWAY lifestyle,” said Richard Kayne, COO of underWAY’s
parent company Better Health Beverage.

Burke’s distinguished career as a model, actress, and
entrepreneur has earned her worldwide recognition. She has
graced numerous magazine covers, has top-selling swimsuit
calendars and is regularly ranked in men’s magazines as one
of the sexiest women in the world today. She won the 7th
season of ABC’s “Dancing with the Stars”
(http://content.usatoday.com/communities/entertainment/post/2010/02/brooke-burke-auditioning-for-dancing-with-the-stars-co-host-job-/1)
in front of an estimated audience of 20
million people, establishing herself as one of America’s
favorite moms. She is also known for her roles as the host
of “E! Wild On,” “RockStar INXS,” and “Rockstar Supernova.”
Burke, who currently has over 1.7 million Twitter followers
(http://twitter.com/BrookeBurke), has established herself as
an expert on “mommy” issues through a variety of platforms:
as co-CEO and a popular blogger at the interactive online
community ModernMom.com; as founder of the online retail
store babooshbaby.com, which features Tauts, Burke’s
post-pregnancy belly wraps; and as the new “Mommy
Correspondent” on the nationally syndicated daytime talk
show “The Doctors.” Burke has most recently been named host
for the third season of TV Land’s original reality modeling
show, “She’s Got the Look,” which will begin airing in June.

underWAY will make its international debut in March 2010 via
club stores, drugstores, supermarkets and specialty
nutritional retailers, Publix, GNC, Costco Canada, BJ’s
Wholesale Club, just to name a few. Online retailers will
include the underWAY website, Drugstore.com, Walgreens.com,
Costco.com, Canadian Costco.ca, Amazon.com, BJs.com and
more. The Food, Drug and Mass channels of distribution
expand on a weekly basis. To find a store near you:
http://www.under-way.com/storenearyou.aspx.

For more information about underWAY, America’s first
all-natural, healthy appetite suppressing beverage and
thirst quencher, visit http://www.under-WAY.com.

underWAY Logo: http://www.ereleases.com/pr/underWAY.jpg
Brooke Burke: http://www.ereleases.com/pr/BrookeBurke.jpg

To schedule an interview with Dr. Sass, Brooke Burke,
Richard Kayne, or to sample the product, please contact Lisa
Goodman at (561) 394-5300 ext. 202